SHREWSBURY, Massachusetts – Ok so let’s face it, there’s snow on the ground, probably more on the way next week, and if you’ve got kids in school, you’re probably already wondering whether 2013 is going to be another where we wind up with a handful of snow days to make up at the end of the year. What so few people realize, however, is that winter can actually be the very best time to sell your home. That probably sounds crazy, but it’s really true, for many reasons. First and foremost, there is very little inventory in the winter, and so you have far less competition that you will when the tulips are in full bloom, and everyone is selling. Right now, as I mentioned in my last article, the inventory of properties is just so incredibly low, that many people are just sitting on the sidelines waiting for something to jump at. At times like that, it’s possible to actually get a higher price than you might see in the middle of spring when you would think things would be better. For properties that are simply flawless inside and out, perched on one of the nicest, flattest, and most well-landscaped cul-de-sac lots in all of Shrewsbury, it really doesn’t make much of an impact. After all, if they hit the market in April or May, they can compete just fine with any other property in town. On the other hand, if your home is average or even awesome, but somewhere less than “flawless,” it is just far better to take advantage of the low inventory to sell now, and for top dollar.
Now that we seem to have finally broken through the worst part of the market back in 2010 and 2011, and are seeing data that 2012 was a banner year with more to come, we can begin anew with an exciting and fresh approach, and with nothing but hope and optimism for what lies ahead. This is especially true for people that had been on the market in the past, but weren’t successful for one reason or another. I’ve had so many clients re-enter the marketplace after being previously for sale with other agents, and have been pleasantly surprised to see many of those properties sell with multiple offers. When that happens, we know that we’re on the right track in terms of our marketing approach and pricing, and that the overall health of the market itself is vastly improved.
Working with people re-entering the market is really one of my favorite things. It’s sometimes a bit challenging, because these homeowners usually feel as though either the market, or their last agent let them down, and made promises they didn’t keep – and so naturally they are scared to trust anyone again. In the end we need to look at each and every one of these as an individual situation and come up with the most decisive marketing strategy to get the job done. The one thing we know for sure isn’t the answer is that “nothing was selling” last year, when in fact, an analysis shows that over 400 Shrewsbury properties sold in 2012 alone.
We all are aware that these past few years have been challenging times in the market, but they are not unique to me. After 27 years in the business, I’ve been through this type of market three times, and know very well just how to navigate it for maximum results. Just the other day a homeowner and I were chatting about that, and talking about how when the market is hot, everyone is a hero, but it’s at times like this that the true professionals show their colors.
As I do each winter, I’ve opened up the “Homeowners Blend” program again, in the hope that we can get 10 or 12 new listings on that program this month. That’s always been a huge hit with the local home sellers, in that it provides real estate fees as low as 2.5%, which is a huge difference, especially when your equity position may be lower than you like to begin with. Just this past weekend, in fact, I was able to help out one of my Shrewsbury clients who used that package to flip their property with multiple, over full price offers, and pay only a 2.5% fee. They’re new members of my fan club, to say the least.
Anyway, we already have four people signed up so far this month, but still have room for about 6-8 more – so if you’re looking for a solution that will put a bit more money in your pocket, just give me a buzz at (508) 845-HOME <4663> or email me at firstname.lastname@example.org and I’ll save you a place in the program. Until then I hope you have a happy and healthy 2013.
Want to check out some of the homes currently for sale in Shrewsbury? Click this link for the complete list.
SPECIAL NOTE: I have four Shrewsbury clients out here looking for a great property to buy, ranging from the 250-325k range for a ranch, to something under 30 years old in the 400-475k range, and a nice colonial in the mid 500′s to low 600′s. Also, two people specifically looking for a brick front colonial in Shrewsbury Hunt. If you have anything like those, and have a desire to make a move, please drop me an email, and we’ll see if we can’t put something together for you quickly, and quietly.