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SHREWSBURY, Massachusetts – The sunless tanning industry has been revolutionized by Christina Kauffman, Shrewsbury resident and owner of Blush Tan. Christina has built her business on the development of something quite unique to the sunless tanning world, customizable sunless solutions. These solutions are also 100% safe and natural, hypoallergenic, fragrance-free and oil-free. Other sunless tanning solutions are applied using a one formula fits all approach, something Christina knows firsthand does not work. Christina’s ingenuity in creating these formulas has allowed Blush Tan to offer solutions that can be customized for each client which provides flawless results, no matter the skin type!
Desiring a healthy glow herself, Christina wanted to avoid using methods that caused wrinkles, early aging and skin cancer. As a result, she was thrilled to discover that there was a healthier option. She notes, “With a spray tan I could become a bronzed beauty overnight- no health risk and no painful sunburn base necessary!”
After receiving many uneven, unnatural looking sunless tans, Christina decided to take matters into her own hands and founded Blush Tan in 2010. Her impetus to become an entrepreneur was in response to not only her experiences and her belief that she could build a better mousetrap, but to help people avoid the harmful effects of UV exposure. Christina set out to do all of that by providing a safe and organic way for people to obtain the natural looking tan they desire.
Collaborating with Aviva Labs, an institution that also favors health in beauty is what gives Blush Tan its competitive edge. “The Blush solution does not have an endless list of ingredients,” Kauffman explained. Making sure every product and formula is “110 percent,” Kauffman also makes sure that her employees receive extensive training. “Our techniques are always evolving,” Kauffman said.
Being only 26 years old, Christina has set quite the example for young, local entrepreneurs as the owner of two Blush Tan salon studios located in Westborough and Wellesley. On top of her entrepreneurial drive at such a young age, she has built her business while caring for two infants! Very few are able to multitask to create an empire while raising children 14 months apart.
This is just the beginning for Blush. With the support of dermatologists, Kauffman hopes that through Blush Tan she will be able to educate and expand. Her customers now not only walk away with an even glow, but they also learn about what products work best for their skin tones, how to preserve their tans and why sunless tanning is the healthiest option to preserve your skin.
Kauffman sees a bright future for Blush Tan. With hopes to open more Massachusetts locations and expanding a certified organic line of tanning solutions, there is no doubt that this is just the beginning for Christina and Blush Tan.