Black Friday with its numerous actions takes place on November 27th. However, this does not prevent Amazon from communicating on the topic with a campaign before Black Friday. It started a few days ago, but the dealer put an end to it. The reason ? A government request.
“I asked Amazon to suspend the campaign before Black Friday,” said Agnès Pannier-Runacher on the microphone of Europa 1. The Minister of Industry judges that “it was not at all” appropriate at this point in time when 200,000 retailers have to close their doors ” . In fact, the campaign has disappeared from the French Amazon website. On the homepage there is even a field “Support for French companies”.
“Amazon’s management has agreed to withdraw this operation in perfect dissonance and I thank you given the current situation,” added Agnès Pannier-Runacher.
It must be said that the government’s call to pull out of Amazon before Black Friday was mainly motivated by the anger of small retailers. In fact, they resent having to close during delivery while Amazon can keep selling like the rest of the year. As a result, Amazon can sell anything, even if it’s not an “essential” product. And for small traders who have to close, this is not acceptable.